In 1983, the Toyota chairman, Eiji Toyoda, issued a challenge to his company: to create the world’s best car. Six years later in 1989 Lexus was born as the luxury car division of Toyota. Each Lexus car has been designed with a list of targeted vehicle standards in mind to surpass, from such small details as the stitching on leather seats to the best possible level of cabin noise insulation. As part of this commitment to producing the best possible cars, Lexus famously prides itself on excellent customer service, promising ‘Lexus will treat each customer as we would a guest in our home.
Lexus was also hired by Steven Spielberg to design a car of the future for the 2002 film Minority Report. The Lexus 2054 was the result and won several awards for its inspired design.
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